it all started in 2021, when facebook user sin achilles posted a compilation of cats wearing banana suits:
After the Banana Cat’s debut, the concept spread across platforms and spawned other fruit-themed cat characters. By late 2021 and 2022 the image was circulating in meme communities, but it truly exploded in popularity in 2023 thanks to viral videos on TikTok and other social media:
The first costumed cat was sad banana cat, chronicled on knowyourmeme:
but there is no group or organization around the 1000s of other costumed cat variants
there is so much original content out there, yet no official name for the movement.
No official group.
Majority of the original content around the cats is followed by captions in spanish, necessetating the name;
GATO GANG.
but there is no group or organization around the 1000s of other costumed cat variants
They have no group, no home, no community.
That is where GG comes in.
We are going to start the first organized costumed cat cult.
The rules are simple:
change your pfp to a costumed cat of your choice.
Cant find one you like? go to pinterest and search up fruit cat, the results are endless.
I even made this pfp maker
Too lazy to do that? then we do not need you.
And then you will be let into the GG community, where we will take over.
They have no group, no home, no community.
That is where GG comes in.
We are going to start the first organized costumed cat cult.
The rules are simple:
change your pfp to a costumed cat of your choice.
Cant find one you like? go to pinterest and search up fruit cat, the results are endless.
I even made this pfp maker
Too lazy to do that? then we do not need you.
And then you will be let into the GG community, where we will take over.
If you have read this far, you definitely recognize the meme and are thinking that it has been done a billion times — but that’s availability bias.
Availability bias is a mental shortcut where we assume something is more common, popular, or widespread simply because it’s easy to recall or we’ve seen it often. The brain mistakes familiarity for frequency.
So when you see a meme everywhere online — on TikTok, Twitter, or Reddit — it feels like it must have already been turned into a coin, brand, or project. But that feeling isn’t based on reality; it’s based on how available the image is in your memory.
That’s what happened here: the meme’s cultural visibility tricked you into thinking the market was already saturated, when in fact, no one had actually executed on it yet.
If you have read this far, you definitely recognize the meme and are thinking that it has been done a billion times — but that’s availability bias.
Availability bias is a mental shortcut where we assume something is more common, popular, or widespread simply because it’s easy to recall or we’ve seen it often. The brain mistakes familiarity for frequency.
So when you see a meme everywhere online — on TikTok, Twitter, or Reddit — it feels like it must have already been turned into a coin, brand, or project. But that feeling isn’t based on reality; it’s based on how available the image is in your memory.
That’s what happened here: the meme’s cultural visibility tricked you into thinking the market was already saturated, when in fact, no one had actually executed on it yet.
it has been attempted many times, but each time it has been done incorrectly; either only focusing on the banana cat, calling it fruit cat doesnt work because that negates the possibility of any other kind of costume, and none of them had ever reached a respectable MC.
we aim to be the first and last.
we will change our pfps.
we will relentlessly raid.
we will not stop.
it has been attempted many times, but each time it has been done incorrectly; either only focusing on the banana cat, calling it fruit cat doesnt work because that negates the possibility of any other kind of costume, and none of them had ever reached a respectable MC.
we aim to be the first and last.
we will change our pfps.
we will relentlessly raid.
it has been attempted many times, but each time it has been done incorrectly; either only focusing on the banana cat, calling it fruit cat doesnt work because that negates the possibility of any other kind of costume, and none of them had ever reached a respectable MC.
we aim to be the first and last.
we will change our pfps.
we will relentlessly raid.
ca:
ANqheg1UFFZUAMnov1CBcZKnq8KfC1R4z2GCDwBCpump
ca:
ANqheg1UFFZUAMnov1CBcZKnq8KfC1R4z2GCDwBCpump
ca:
ANqheg1UFFZUAMnov1CBcZKnq8KfC1R4z2GCDwBCpump
ca:
ANqheg1UFFZUAMnov1CBcZKnq8KfC1R4z2GCDwBCpump
ca:
ANqheg1UFFZUAMnov1CBcZKnq8KfC1R4z2GCDwBCpump
there was michi, miladys, goblin gang, but now there is gato gang. the trenches need us.
there was michi, miladys, goblin gang, but now there is gato gang. the trenches need us.
there was michi, miladys, goblin gang, but now there is gato gang. the trenches need us.
ca:
ANqheg1UFFZUAMnov1CBcZKnq8KfC1R4z2GCDwBCpump
ca:
ANqheg1UFFZUAMnov1CBcZKnq8KfC1R4z2GCDwBCpump
